Evaluation analysing. developing management capability Essay

Evaluation analysing. developing management capability - Essay Example (Leech, 2004). The overall structure of the argument is really vague and presenter has not clearly formulated a better version of this extract. Generally, this extract indicates the use of AIDA model to get the attention of the audience by mentioning how much the market for DVDs in the educational sector is lucrative. (Yeshin, 1998). However, other elements such as preparation for presentation i.e. handling of overhead projector etc during the presentation clearly indicates that the presenter has not probably rehearsed his presentation before actually delivering this presentation. This fact also indicates the potential non-verbal behavior of the presenter as setting overhead during the presentation clearly reflects the fact that eye contact must have been lost with the audience. Further, the use of â€Å"I† is rather frequent than the use of â€Å"You† indicating a lack of rapport building and indicates more of an introvert type of personality presenting to an educated audience. This extract is also indicating a more use, of â€Å"I† rather than the â€Å"You† whereas this also seems to be an unorganized piece of presentation. Further, a business plan is always lengthy and details all the information about a potential product to be sold however, there is a clear indication of the lack of facts and information about the potential product but rather presenter is attempting to provide a completely different picture of the product by associating it with an entirely different example. Further the overall attitude of the presenter is probing in nature i.e. presenter is attempting to further probe something in order to make his case stronger i.e. develop interest however; the exact wordings clearly indicate the lack of confidence and interest of the presenter. This paragraph seems to be influencing in nature i.e. presenter is trying to sell the idea for new product by outlining the potential